Momma's Boy-Daddy's Girl Clothing Co. in Chantilly, VA recently moved from its 2,000 sq foot retail store into a larger 4,000 sq foot combination retail store & warehouse facility to accommodate the expansion of its internet-based sales!
Karla Dishun,
the owner of Momma's Boy-Daddy's Girl, opened the first retail store just over 3 years ago and the explosion of the internet business has truly astonished her. "I expected the internet sales to be a nice supplement to the retail store's business, especially given my penchant for southern-styled children's clothing (smocked dresses
and appliqued shorts sets, for example) in a geographical area that typically prefers more European-styled children's clothing. I never would have imagined that the internet sales would outpace the store sales and necessitate a move into a larger, more "warehouse" type space!"
With the expansion of space, Momma's Boy-Daddy's Girl has been able to add more options of the most popular body styles for its shoppers: the smocked dress,
the smocked romper, the appliqued pants set
and the indestructible boys' t-shirts.
While Momma's Boy-Daddy's Girl always purchased from manufacturers like Anavini,
Bailey Boys,
Glorimont
and Wes & Willy, it has now added in additional manufacturers like Amanda Remembered,
Beanstalk Originals,
Coco BonBons,
Mulberribush,
Secret Wishes,
and
Whimsy Wear.
The Momma's Boy-Daddy's Girl website recently installed a customized software package that allows shoppers to select a gender (boy/girl) and size (3mo, 6mo, 9mo, etc) and see the inventory that is available in that specific size. No longer does a shopper have to click through page after page of available items--if a shopper knows her daughter will wear a 12mo size smocked dress in the winter, she selects "Girls-12mo" and the display results will include only those items for girls that are available in the 12mo size. So far, the Momma's Boy-Daddy's Girl staff has received rave reviews of this new capability!
The new warehouse capability plus the special software on the website will allow Momma's Boy-Daddy's Girl to effectively meet the demands of its growing customer base.
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